Current Approaches to Positioning Educational Digital Platforms and Volunteer Organizations in Social Networks

The research is aimed at identifying approaches to the promotion of educational resources among the youth audience. Modern educational resources are actively trying to attract young people to self-education, at the same time, the coronavirus pandemic has made the issue of participation in volunteer activities urgent among young people. The article presents a comparative analysis of approaches to the positioning of accounts in social networks aimed at attracting the youth audience to self-education and volunteer activities.