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引用次数: 2
摘要
web 2.0或“在线互动平台”成为当今最强大的媒介之一，它使网络访问者之间的互动，知识共享，信息共同创造，消费者和/或公司的授权，品牌承诺和忠诚度，导致成功的网络营销策略。因此，我们将在本研究中重点研究使用web 2.0和在线虚拟社区对营销策略制定的影响。
The use of web 2.0 and online virtual communities to develop marketing strategies
The web 2.0 or “online interactive platform”, becomes today one of the most powerful medium which enables the interaction of web's visitors, knowledge sharing, co-creation of information, empowerment of consumers and/or companies, brand commitment and loyalty, leading to a successful Internet marketing strategy. Therefore, we will focus in this study on the influence of the use of web 2.0 and online virtual communities in the development of marketing strategy.
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