营销传播的效率-概述和区别

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引用次数: 0

摘要

这篇文章提出了一个概述,以及一个专题方面的研究和理解效率在营销传播领域-重点是利益,包括公司的财务结果,以及所有相关的区别。本文认为,区分营销传播中的经济效率和非经济效率是一个很好的基础,可以更好地理解直接和潜在的结果,并在此基础上选择和发展指标。这两种类型都可能对公司的财务业绩产生直接或延迟的贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Efficiency in Marketing Communications – Overview and Distinctions
The article presents an overview as well as a topical aspect in the field of research and understanding of efficiency in marketing communications – focusing on the benefits, including the financial results for the com­pany, and all related distinctions. A thesis is supported that a distinction between econom­ic and non-economic efficiency in marketing communications is a good basis for better understanding of immediate and potential re­sults and – based on this – for selection and development of the metrics. Both types could have an immediate or delayed contribution to the company’s financial results.
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