市场营销满足需求工程

M. Rossi, T. Tuunanen
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引用次数: 3

摘要

这个小组的目的是讨论市场营销的方法和模型如何帮助可再生能源社区面对不断变化的软件开发环境。小组主席和小组成员来自信息系统科学、软件工程和市场科学。预计该会议将讨论与从消费者那里获取需求相关的问题,以及如何将他们纳入软件工程过程。我们从RE的角度来看待这个问题,并试图将新产品开发与市场营销联系起来,以便找到整合学科之间知识的方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Marketing meets requirements engineering
This panel aims to open up a discussion how methods and models from Marketing can help RE community to face the changing landscape of software development. The panel Chair and panelists are coming from Information Systems Science, Software Engineering and Marketing Science. The session is anticipated to address the issues associated with eliciting requirements from consumers, and how to involve them to the software engineering process. We approach the issue from RE perspective and try to connect New Product Developmentfrom Marketing to it, in order to find ways to integrate the knowledge between the disciplines.
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