An Evaluation of Big Data Analytics Projects and the Project Predictive Analytics Approach

Big Data is the process of managing large volumes of data obtained from several heterogeneous data types e.g. internal, external, structured and unstructured that can be used for collecting and analyzing enterprise data. The purpose of the paper is to conduct an evaluation of Big Data Analytics Projects which discusses why the projects fail and explain why and how the Project Predictive Analytics (PPA) approach may make a difference with respect to the future methods based on data mining, machine learning, and artificial intelligence. A qualitative research methodology was used. The research design was discourse analysis supported by document analysis. Laclau and Mouffe’s discourse theory was the most thoroughly poststructuralist approach. CONTACT Gabriel Kabanda gabrielkabanda@gmail.com Atlantic International University 900 Fort Street Mall 40 Honolulu,