顾客对两种不同网上零售渠道的偏好比较

2017 International Conference on Information Management and Technology (ICIMTech) Pub Date : 2017-11-01 DOI:10.1109/ICIMTECH.2017.8273532

Yulius Lie, Robertus Nugroho Perwiro Atmojo, Hery Haijono Muljo, Shinta Purnamasari, B. Pardamean

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引用次数: 4

摘要

本研究旨在比较网上买卖交易论坛和电子市场的销售额和访客访问量。研究的问题是基于社区的电子商务交易在中小企业汽车配件网络销售中面对电子市场趋势的有效性。比较的目的是确定印尼网上零售市场中小企业对汽车配件产品促销和销售的最佳客户偏好。本研究采用定量方法t检验数据分析和相关方法测量访客访问量和销售频率，并对BST论坛和e-Marketplace的消费者数据进行分析。分析显示，e-Marketplace的访客访问流量和销售频率明显高于BST的论坛。因此，我们强烈建议每一个中小企业零售商都应该积极地在电商平台上推广自己的产品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A comparison of customer preference towards two different types of e-Tailing channel

This research aims to compare the sales and visitor access between online Buy/Sale/Trade (BST) forum and e-Marketplace. The research problem is effectiveness of community-based e-commerce transaction in facing e-marketplace trend on small and medium enterprise (SME) of online car accessories sales. Objective of the comparison is to determine which is the best customer preference towards promotion and sales about car accessories products in Small and Medium Enterprise (SME)'s in Indonesian e-Tailing market. This research used quantitative method T-test data analysis and the correlation methods to measure visitor access and sale frequency as well as analysis of the consumer data in BST forum and the e-Marketplace as a complement. The analysis showed that visitor access traffic and sales frequency in e-Marketplace is significantly higher than the BST's forum. Thus, we are highly recommend that every single SMEs retailer should promote their products on e-Marketplace channel aggressively.

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来源期刊

2017 International Conference on Information Management and Technology (ICIMTech)

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