电子商务与P2P网络中的信任与声誉管理系统综述

Yijing Xiao, Lian Zhu, Xiang Li
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引用次数: 3

摘要

由于最初的交易通常发生在企业和消费者之间(B2C),电子商务的开始引入了集中的信任和声誉管理系统来处理交易中的信任问题。然而,随着P2P电子商务范式的发展和中心化系统存在的隐私问题、异常推荐等问题的暴露,对分布式信任和声誉管理系统的需求变得迫切,因此文献中提出了许多相关的方法。然而,尽管这些方法正在从过去的经验中学习并因此得到改进,但诸如弱攻击之类的缺点仍然存在。在本文中,分布式账本技术(DLT)及其实现区块链(BC)被认为是一个相当积极的解决方案,可以解决难题。为了确保区块链的有效性,本文还讨论了其潜在的未来趋势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Review on Trust and Reputation Management Systems in e-commerce and P2P Network
The start of e-commerce introduced centralized trust and reputation management system to deal with the trust issues in the transactions since the initial transactions usually took place between businesses and consumers (B2C). However, with the development of P2P e-commerce paradigm and problems of centralized systems, such as privacy concerns and abnormal recommendations, coming to surface, the need for distributed trust and reputation management systems has become urgent, and therefore many related approaches have been put forward in the literature. However, even though the approaches are learning from the past experience and therefore improving, drawbacks like weak to attacks still exist. In this paper, Distributed Ledger Technology (DLT) and its implementation Blockchain (BC) are considered as a rather positive solution that may handle the hard problems. To ensure the effectiveness of Blockchain, its potential future trends are discussed in this article as well.
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