在Covid-19大流行期间,Imooji在线营销工具培训应用程序

Latifah Hanum, R. Sari, R. Hendriani, Siska Fitrianti
{"title":"在Covid-19大流行期间,Imooji在线营销工具培训应用程序","authors":"Latifah Hanum, R. Sari, R. Hendriani, Siska Fitrianti","doi":"10.29244/agrokreatif.7.3.201-208","DOIUrl":null,"url":null,"abstract":"Marketing of palm sugar products in District of Lima Puluh Kota is still managed traditionally, rarely use online marketing. Product marketing of Gusereen still relies on word of mouth and the limited use of groups on social media. This training activity aims to provide knowledge on how to make imooji digital brochures to increase promotion and sales of Gusereen products. The collection of data and information is conducted by observing and interviewing the needs and situations experienced by partners, business processes and obstacles faced. Training method is using the PLA (Participatory Learning and Action) method. Exposure of lesson materials to partners is conducted by providing information on the use of imooji, the choice of packages provided, and how to use imooji. Participants get lesson learn and guidance through the direct practices of using the application. The training practices carried out include 1) How to log in and register as a new user; 2) How to use the imooji user interface; 3) Choose a preferred and suitable template for Gusereen products; 4) Upload photos of the products; 5) Change text or product images; 6) Save and preview the created imooji; and 7) Publish or share imooji on social media. This training succeeded in increasing participants' knowledge by 45% from pre-test to post-test. Participants benefit from the training provided and 87% of participants understand the material provided. This training is expected to be the beginning of the transfer of knowledge and information to the palm sugar business community, especially for palm sugar business actors in Labuah Gunuang.","PeriodicalId":424140,"journal":{"name":"Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat","volume":"13 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Pelatihan Aplikasi Sarana Pemasaran Online Imooji Untuk Mitra Produk Gusereen di Masa Pandemi Covid-19\",\"authors\":\"Latifah Hanum, R. Sari, R. Hendriani, Siska Fitrianti\",\"doi\":\"10.29244/agrokreatif.7.3.201-208\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Marketing of palm sugar products in District of Lima Puluh Kota is still managed traditionally, rarely use online marketing. Product marketing of Gusereen still relies on word of mouth and the limited use of groups on social media. This training activity aims to provide knowledge on how to make imooji digital brochures to increase promotion and sales of Gusereen products. The collection of data and information is conducted by observing and interviewing the needs and situations experienced by partners, business processes and obstacles faced. Training method is using the PLA (Participatory Learning and Action) method. Exposure of lesson materials to partners is conducted by providing information on the use of imooji, the choice of packages provided, and how to use imooji. Participants get lesson learn and guidance through the direct practices of using the application. The training practices carried out include 1) How to log in and register as a new user; 2) How to use the imooji user interface; 3) Choose a preferred and suitable template for Gusereen products; 4) Upload photos of the products; 5) Change text or product images; 6) Save and preview the created imooji; and 7) Publish or share imooji on social media. This training succeeded in increasing participants' knowledge by 45% from pre-test to post-test. Participants benefit from the training provided and 87% of participants understand the material provided. This training is expected to be the beginning of the transfer of knowledge and information to the palm sugar business community, especially for palm sugar business actors in Labuah Gunuang.\",\"PeriodicalId\":424140,\"journal\":{\"name\":\"Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat\",\"volume\":\"13 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-11-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29244/agrokreatif.7.3.201-208\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29244/agrokreatif.7.3.201-208","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2

摘要

利马Puluh Kota区棕榈糖产品的营销仍然是传统的管理方式,很少使用在线营销。Gusereen的产品营销仍然依赖于口碑和有限的社交媒体群体使用。本次培训活动旨在提供如何制作imooji数字宣传册的知识,以增加Gusereen产品的推广和销售。数据和信息的收集是通过观察和采访合作伙伴所经历的需求和情况、业务流程和面临的障碍来进行的。培训方法采用PLA(参与式学习和行动)方法。通过提供imooji的使用信息、所提供的软件包的选择以及如何使用imooji来向合作伙伴展示课程材料。参与者通过使用应用程序的直接实践获得经验教训和指导。开展的培训实践包括:1)如何登录和注册新用户;2)如何使用imooji用户界面;3)为Gusereen产品选择合适的模板;4)上传产品照片;5)更改文字或产品图像;6)保存并预览已创建的表情符号;7)在社交媒体上发布或分享表情符号。该培训成功地使参与者的知识从测试前到测试后增加了45%。参与者从提供的培训中受益,87%的参与者理解提供的材料。这次培训预计将成为向棕榈糖商业社区,特别是对Labuah gunang的棕榈糖商业行为者传授知识和信息的开始。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pelatihan Aplikasi Sarana Pemasaran Online Imooji Untuk Mitra Produk Gusereen di Masa Pandemi Covid-19
Marketing of palm sugar products in District of Lima Puluh Kota is still managed traditionally, rarely use online marketing. Product marketing of Gusereen still relies on word of mouth and the limited use of groups on social media. This training activity aims to provide knowledge on how to make imooji digital brochures to increase promotion and sales of Gusereen products. The collection of data and information is conducted by observing and interviewing the needs and situations experienced by partners, business processes and obstacles faced. Training method is using the PLA (Participatory Learning and Action) method. Exposure of lesson materials to partners is conducted by providing information on the use of imooji, the choice of packages provided, and how to use imooji. Participants get lesson learn and guidance through the direct practices of using the application. The training practices carried out include 1) How to log in and register as a new user; 2) How to use the imooji user interface; 3) Choose a preferred and suitable template for Gusereen products; 4) Upload photos of the products; 5) Change text or product images; 6) Save and preview the created imooji; and 7) Publish or share imooji on social media. This training succeeded in increasing participants' knowledge by 45% from pre-test to post-test. Participants benefit from the training provided and 87% of participants understand the material provided. This training is expected to be the beginning of the transfer of knowledge and information to the palm sugar business community, especially for palm sugar business actors in Labuah Gunuang.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信