STRATEGI PENINGKATAN ASI EKSLUSIF DENGAN MEDIA BUKU SAKU DI PUSKESMAS BALOWERTI KEDIRI

Based on data at the Balowerti Public Health Center, the achievement of exclusive breastfeeding is still low, namely 27.6%, the real achievement of the 2021 target is 50%. Problem identification using fishbone analysis. Then from the fishbone analysis, alternative solutions to the existing problems were sought with USG analysis. Next, problem solving analysis is carried out based on SWOT analysis. One of the factors that causes exclusive breastfeeding for breastfeeding mothers is not optimal, namely the lack of understanding of mothers, families, and communities. In research activities at the Balowerti Public Health Center, pocket book were used as a medium of counseling. After the middle intervention (counseling with pocket book media) was carried out, the respondent's knowledge was measured again using a questionnaire (post-test). After the results of the pre-test and post-test were obtained, a paired T-test was performed. The significance value (2-tailed) in this case was 0.000 (p < 0.05). So the results of the pre-test and post-test scores experienced a significant (meaningful) change. It can be concluded that the post-test scores have increased from the previous pre-test scores. There was an increase in knowledge about exclusive breastfeeding after education using pocket book media.