Research on precision marketing data source system based on big data

Under the big data, companies can apply data mining and application to accurately grasp the market changes and customer needs, and then adjust the products and services to enhance the professional and long-term development of enterprises. This paper combined with precision marketing data source system based on big data, research around precision marketing connotation and ideological, and enterprise applications around big data, introducing data standardisation and quality of the model, find a basic method to promote data standardisation, thus to provide reference for constructing data source system based on big data.