A. Belpaire, T. Duhamel, H. Commandeur, W. Verrycken, N. Schillewaert
{"title":"关于比利时现有媒体的传播和对新多媒体服务的态度的调查","authors":"A. Belpaire, T. Duhamel, H. Commandeur, W. Verrycken, N. Schillewaert","doi":"10.1109/CN.1996.534644","DOIUrl":null,"url":null,"abstract":"As usual the success of a multimedia service depends on the goodwill of the end-user. Indeed it is the consumer who has to 'consume' these services. Therefore all the other market players going from content providers over service providers to network operators need a profound insight in the consumer's needs and (latent) wishes. Marketing research is an essential basic step in the creation, development and deployment of multimedia services. The paper describes the results of a survey on the actual attitude of the Belgian residential consumer concerning multimedia services.","PeriodicalId":217137,"journal":{"name":"3rd International Workshop on Community Networking 1996. Proceedings","volume":"24 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1996-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A survey on the diffusion of existing media and the attitude towards new multimedia services in Belgium\",\"authors\":\"A. Belpaire, T. Duhamel, H. Commandeur, W. Verrycken, N. Schillewaert\",\"doi\":\"10.1109/CN.1996.534644\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"As usual the success of a multimedia service depends on the goodwill of the end-user. Indeed it is the consumer who has to 'consume' these services. Therefore all the other market players going from content providers over service providers to network operators need a profound insight in the consumer's needs and (latent) wishes. Marketing research is an essential basic step in the creation, development and deployment of multimedia services. The paper describes the results of a survey on the actual attitude of the Belgian residential consumer concerning multimedia services.\",\"PeriodicalId\":217137,\"journal\":{\"name\":\"3rd International Workshop on Community Networking 1996. Proceedings\",\"volume\":\"24 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1996-05-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"3rd International Workshop on Community Networking 1996. Proceedings\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/CN.1996.534644\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"3rd International Workshop on Community Networking 1996. Proceedings","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/CN.1996.534644","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A survey on the diffusion of existing media and the attitude towards new multimedia services in Belgium
As usual the success of a multimedia service depends on the goodwill of the end-user. Indeed it is the consumer who has to 'consume' these services. Therefore all the other market players going from content providers over service providers to network operators need a profound insight in the consumer's needs and (latent) wishes. Marketing research is an essential basic step in the creation, development and deployment of multimedia services. The paper describes the results of a survey on the actual attitude of the Belgian residential consumer concerning multimedia services.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
