解释感知互动性对态度反应的影响

F. Rauwers, H. Voorveld, P. Neijens
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引用次数: 2

摘要

摘要在数字杂志的背景下,本研究探讨了为什么更高水平的感知互动性会改善消费者的态度反应,以及哪些互动特征对消费者的态度反应有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Explaining Perceived Interactivity Effects on Attitudinal Responses
Abstract. In the context of digital magazines, this study investigates why higher levels of perceived interactivity improve consumers’ attitudinal responses, and which interactive features have the...
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