{"title":"解释感知互动性对态度反应的影响","authors":"F. Rauwers, H. Voorveld, P. Neijens","doi":"10.1027/1864-1105/a000266","DOIUrl":null,"url":null,"abstract":"Abstract. In the context of digital magazines, this study investigates why higher levels of perceived interactivity improve consumers’ attitudinal responses, and which interactive features have the...","PeriodicalId":366104,"journal":{"name":"J. Media Psychol. Theor. Methods Appl.","volume":"11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Explaining Perceived Interactivity Effects on Attitudinal Responses\",\"authors\":\"F. Rauwers, H. Voorveld, P. Neijens\",\"doi\":\"10.1027/1864-1105/a000266\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract. In the context of digital magazines, this study investigates why higher levels of perceived interactivity improve consumers’ attitudinal responses, and which interactive features have the...\",\"PeriodicalId\":366104,\"journal\":{\"name\":\"J. Media Psychol. Theor. Methods Appl.\",\"volume\":\"11 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"J. Media Psychol. Theor. Methods Appl.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1027/1864-1105/a000266\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"J. Media Psychol. Theor. Methods Appl.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1027/1864-1105/a000266","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Explaining Perceived Interactivity Effects on Attitudinal Responses
Abstract. In the context of digital magazines, this study investigates why higher levels of perceived interactivity improve consumers’ attitudinal responses, and which interactive features have the...