Creating a Core Innovation Capability in Airbus

Flight in modern age caused our society more global than that of past age. People can go to school aboard, go to work aboard, and travel aboard with airplanes. Airplane has changed our society. Airplane manufacturing industry requires sophisticated technology and innovative management. This most intelligent industry’s innovation strategy can be one of epitomes for business strategy. Airplane manufacturing can be one long-term oriented business. Airplane industry requires many different fields of study not only natural science, but also social science. To manage both engineering team and management team, significant organization strategy could be one crucial factor to maintain its organization effective. Airplane industries must innovate to offer more reliable service with safety, low price and fast travel. New version of motor, car, aircraft and TV takes usually high system level and incremental innovation. Airbus is one of leading aircraft manufacturer and its market share is second largest globally. This study would bring about understanding of innovation management at highest technology and cutting-edge industry.