Development of Market Consumer Interconnector to Prevent Food Poisoning in Vietnam

Business model and consumer environmental sustainability performance are important drivers of food market players. The purpose of this study is to develop the hybrid cultural value systems and market-related forces to promote consumer satisfaction for improvement based on the business model innovation to possess a competitive advantage. Existing on consumer environmental sustainability performance and socio-demographic variables in the food safety landscape has been reviewed to present a clear business model of the current consumer behaviour studies. Methodology: The design of the study model used in this study was developedvia cultural value systems, consumer and, market-related forces in the development process. Market Consumer Interconnector have classified the good products safety management business model as the regulation of inputs such as the embodiment of socio-demographic profiles and an embodiment of cultural value systems information, which reinforcement on the consumer environmental sustainability performance to prevent food poisoning in Vietnam.