{"title":"娱乐媒体的制作","authors":"A. Lotz, Horace M. Newcomb","doi":"10.4324/9780203357255-13","DOIUrl":null,"url":null,"abstract":"An outline of the main levels of analysis in production research – from political economy to professional routines A review with examples of previous studies at each level of analysis A description of the diverse sources of evidence and of relevant methods of analysis Two illustrations : the production of a cable television series, and the process of buying advertising on US television networks","PeriodicalId":351930,"journal":{"name":"A Handbook of Media and Communication Research","volume":"61 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The production of entertainment media\",\"authors\":\"A. Lotz, Horace M. Newcomb\",\"doi\":\"10.4324/9780203357255-13\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"An outline of the main levels of analysis in production research – from political economy to professional routines A review with examples of previous studies at each level of analysis A description of the diverse sources of evidence and of relevant methods of analysis Two illustrations : the production of a cable television series, and the process of buying advertising on US television networks\",\"PeriodicalId\":351930,\"journal\":{\"name\":\"A Handbook of Media and Communication Research\",\"volume\":\"61 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-12-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"A Handbook of Media and Communication Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4324/9780203357255-13\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"A Handbook of Media and Communication Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9780203357255-13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An outline of the main levels of analysis in production research – from political economy to professional routines A review with examples of previous studies at each level of analysis A description of the diverse sources of evidence and of relevant methods of analysis Two illustrations : the production of a cable television series, and the process of buying advertising on US television networks
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