网站的质量是否影响消费者信心作为变量的购买感?

SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Pub Date : 2023-04-01 DOI:10.37481/sjr.v6i2.648

Vivi Iswanti Nursyirwan, Sasmita Sari Ardaninggar, Nina Valentika

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引用次数: 0

摘要

市场营销是公司为客户创造价值并建立牢固关系以从客户那里获取价值的过程。本研究的主要目的是确定网站质量对购买意愿的影响，以及客户信任作为一种干预。研究对象是被归类为样本标准的Shopee用户群体。标准是帕慕朗大学S1会计专业的学生，并有通过Shopee网上购物的经验。基于SEM-PLS数据，本研究是有效可靠的，研究模型也被认为是强大的。本研究验证了已有理论的研究，强化了假设检验的结果，所有变量对购买意愿都有显著的正向影响。本研究的模型可以作为基于电子商务的业务发展的管理启示

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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APAKAH KUALITAS WEBSITE BERDAMPAK PADA MINAT BELI DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING?

Marketing is the process by which companies create value for customers and build strong relationships to capture value from customers in return. The main objective of this study is to determine the effect of website quality on purchase intentions and also customer trust as an intervention. The research object is the population of Shopee users who have been categorized as sample criteria. The criteria are S1 Accounting students at Universitas Pamulang and have online shopping experience through Shopee. Based on SEM-PLS data, this research is valid and reliable, the research model is also considered strong. This study proves the study of pre-existing theories and strengthens the results of hypothesis testing with the results of all variables having a positive and significant effect on purchase intention. The model in this study can be used as managerial implications for e-commerce based business development

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SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business

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