Research on Market Regulation of Online Car-hailing Travel Based on Tripartite Game

With the rapid development of the Internet, a new business model emerged as the times require, that is, online car appointment. The Internet platform acts as a transaction intermediary to match passengers and drivers reasonably, which saves time cost and achieves decision-making autonomy to a great extent. The purpose of this study is to solve the inevitable travel problems in the online car market and actively regulate the online car market. The research method of this paper is to construct a three-party evolutionary game, and build an evolutionary model by the government, the platform of online car contracting and the driver, and analyze its stability. The conclusion shows that the best strategy is that the government evolves from loose regulation to strict regulation. The platform of online car contracting gradually changes from passive regulation to active regulation, and the drivers of online car contracting operate legally and regularly. The government, the online car-booking platform and the driver are the interaction of various factors, and put forward relevant countermeasures and suggestions.