Research of Beverage Advertising Strategies: Taking Nongfu Spring as an Example

The success of Nongfu Spring is inseparable from its innovative and diversified advertising methods in the era of “Internet +”. Through experiments and scientific analysis of Nongfu Spring's advertising marketing, some advertising strategies for the beverage consumer market can be summarized. Firstly, enterprises should learn to use advertising psychological strategies. Secondly, when design advertising words enterprises should aim at the consumer's inner demand to give consumers hints in the streamlined statement. At the same time, combining with its own strategy, enterprises could use framing effect to set price. In addition, various enterprise can also use the advantages of Internet, and combine with the market position of their own brands to host joint activities to achieve better brand publicity.