Cosmetic services market – conditions and development perspectives in the opinion of beauty salon owners

Global trends support the development of the cosmetic services market also in Poland. The aim of the article was to present the results of surveys directed to the owners of beauty salons in Krakow. The surveys focused on the conditions and development perspectives of the cosmetic services market in Poland. The research was carried out using the in-depth interview technique, which took the form of a direct conversation between the researcher and the respondent. The presented results are a part of the research carried out in connection with the project entitled “Analysis of the cosmetics services market in Krakow – the current state and development perspectives (with particular emphasis on educational aspects and the labor market)” accomplished in 2018-2019 by the Interdepartmental Research Team at University of Physical Education in Krakow. Comprehensive design studies were carried out with the use of various research methods and techniques among the owners and managers of beauty salons located in Krakow and other cities of the Małopolska Province. The research project is currently in the final stage of implementation.