MARKETING MIX : MENINGKATKAN VOLUME PENJUALAN UMKM DI ERA COVID-19

Covid-19 has an impact on MSME business players in Indonesia. However, not all MSMEs with the pandemic and there are some MSME actors who are able to increase sales during the pandemic. This study aims to analyze the application of mix marketing during the pandemic so that MSMEs are able to increase sales volume in the era of the Covid-19 crisis. Using qualitative methods with a literature study approach and collecting secondary data along with content analysis. So the results of the study are implementing product and service quality, pricing in accordance with consumer conditions. Then the distribution channels are direct and indirect to the expedition and COD system. The promotion is using digital marketing media as a promotion to reach a wider range of consumers. By implementing a marketing mix during the pandemic, MSME businesses are able to record profits, even during the pandemic it can increase sales volume.