Haya Nur Safa'atin, Desi Anggarwati, B. Supeno
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引用次数: 0

摘要

新冠肺炎疫情对印尼的中小微企业产生了影响。然而,并非所有受疫情影响的中小微企业,有一些中小微企业行为者能够在疫情期间增加销售。本研究旨在分析混合营销在大流行期间的应用,使中小微企业能够在新冠危机时代增加销售额。采用定性方法和文献研究法,收集二手资料和内容分析。因此,研究的结果是实施产品和服务质量,根据消费者的情况定价。然后将分销渠道分为直接分销渠道和间接分销渠道。推广是利用数字营销媒体作为一种推广,以达到更广泛的消费者范围。通过在大流行期间实施营销组合,中小微企业能够记录利润,即使在大流行期间也可以增加销量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
MARKETING MIX : MENINGKATKAN VOLUME PENJUALAN UMKM DI ERA COVID-19
Covid-19 has an impact on MSME business players in Indonesia. However, not all MSMEs with the pandemic and there are some MSME actors who are able to increase sales during the pandemic. This study aims to analyze the application of mix marketing during the pandemic so that MSMEs are able to increase sales volume in the era of the Covid-19 crisis. Using qualitative methods with a literature study approach and collecting secondary data along with content analysis. So the results of the study are implementing product and service quality, pricing in accordance with consumer conditions. Then the distribution channels are direct and indirect to the expedition and COD system. The promotion is using digital marketing media as a promotion to reach a wider range of consumers. By implementing a marketing mix during the pandemic, MSME businesses are able to record profits, even during the pandemic it can increase sales volume.
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