探索消费者对应用程序使用满意度的前因和后果:一个带有享乐主义观点的改进TAM

The 1st IEEE Global Conference on Consumer Electronics 2012 Pub Date : 2012-12-13 DOI:10.1109/GCCE.2012.6379612

Kai-Yu Tang, Cheng-Ping Chen, Chun-Hua Hsiao

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引用次数: 2

摘要

本研究旨在得出消费者对app使用满意度的前因和后果的有意义的启示。功利主义和享乐主义的观点都被纳入了技术接受模型(TAM)。进一步的讨论和结果将提供理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Exploring antecedents and consequence of consumer satisfaction towards App usage: A modified TAM with a hedonic view

This study aims to derive meaningful implications on the antecedents and consequence of consumers' satisfaction towards Apps usage. Both utilitarian and hedonic views are incorporated into the Technology Acceptance Model (TAM). Further discussions and results will be provided for theoretical and practical implications.

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The 1st IEEE Global Conference on Consumer Electronics 2012

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