{"title":"测量和影响顾客体验对消费者行为意愿的影响","authors":"Ngo Minh Trung","doi":"10.38193/ijrcms.2023.5411","DOIUrl":null,"url":null,"abstract":"Based on comprehensive empirical research, customer experience has been identified as a crucial element within the realm of marketing. The impact of the company's products on its customers has been observed and analysed. However, there are certain hypotheses regarding the correlation between customer experience and consumer behaviour that have not yet been addressed. The author employed both theoretical and practical methodologies to examine the relationship between the components of customer experience and customer purchase intention. As a result, the SPSS model demonstrated the presence of a positive correlation between the variables.","PeriodicalId":145800,"journal":{"name":"International Journal of Research in Commerce and Management Studies","volume":"48 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"MEASURING AND IMPACTING CUSTOMER EXPERIENCE ON CONSUMER BEHAVIOR INTENTION\",\"authors\":\"Ngo Minh Trung\",\"doi\":\"10.38193/ijrcms.2023.5411\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Based on comprehensive empirical research, customer experience has been identified as a crucial element within the realm of marketing. The impact of the company's products on its customers has been observed and analysed. However, there are certain hypotheses regarding the correlation between customer experience and consumer behaviour that have not yet been addressed. The author employed both theoretical and practical methodologies to examine the relationship between the components of customer experience and customer purchase intention. As a result, the SPSS model demonstrated the presence of a positive correlation between the variables.\",\"PeriodicalId\":145800,\"journal\":{\"name\":\"International Journal of Research in Commerce and Management Studies\",\"volume\":\"48 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Research in Commerce and Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.38193/ijrcms.2023.5411\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Research in Commerce and Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.38193/ijrcms.2023.5411","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
MEASURING AND IMPACTING CUSTOMER EXPERIENCE ON CONSUMER BEHAVIOR INTENTION
Based on comprehensive empirical research, customer experience has been identified as a crucial element within the realm of marketing. The impact of the company's products on its customers has been observed and analysed. However, there are certain hypotheses regarding the correlation between customer experience and consumer behaviour that have not yet been addressed. The author employed both theoretical and practical methodologies to examine the relationship between the components of customer experience and customer purchase intention. As a result, the SPSS model demonstrated the presence of a positive correlation between the variables.
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