Ducky: An Online Engagement Platform for Climate Communication

Climate change is an important area of concern today. Yet it is often difficult for individuals to estimate their own climate footprint and to understand their personal climate impact. However, an activity tracking approach can help individuals to track and visualize their otherwise invisible climate impacts to better understand their personal impact and that of their community. This includes a wide range of activities and thus goes beyond fitness trackers as it aims at a more holistic quantified self with the angle of climate impact. This paper describes the Ducky platform, which is designed to quantify, visualize, and communicate everyday climate activities to understand and motivate its users towards environmental- and climate-friendly behavior. This includes both individual and collaborative impacts. We describe the motivation and system approach and the inclusion of research findings about Norwegian households' climate impacts into the platform together with an initial evaluation.