预测雅加达当地具有工业概念的咖啡店的顾客满意度和回访意愿

Bagas Mufhtie Haifa, U. Suhud, Shandy Aditya
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引用次数: 0

摘要

本研究探讨了影响当地工业咖啡店顾客满意度和光顾意向的因素。本研究使用六个测量变量:服务质量、食物质量、菜单种类、café氛围、顾客满意度和重访意愿。数据收集方法采用在线问卷形式的工具进行调查。受访者是那些居住在DKI雅加达,并曾购买和访问当地具有工业概念的咖啡店的人。共涉及246名调查对象,数据分析采用SPSS 26和AMOS软件26版的SEM进行管理和分析。本研究基于假设的研究结果表明:服务质量对重访意愿的假设被接受且显著,服务质量对顾客满意度的假设被接受且显著,食品质量对重访意愿的假设被接受且显著,食品质量对顾客满意度的假设被接受且显著,顾客满意度对重访意愿的假设被接受且显著。且显著,菜单种类对顾客满意度的影响被接受且显著,菜单种类对重访意向的影响被接受且显著,café氛围对顾客满意度的影响被接受且显著,café氛围对重访意向的影响被接受且显著。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PREDICTING CUSTOMER SATISFACTION AND INTENTION TO REVISIT AT LOCAL COFFEE SHOP WITH INDUSTRIAL CONCEPT IN JAKARTA
This study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This  study  uses  six  measured  variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.
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