Impacto en la actividad económica por covid-19 en empresarios de Xalapa, Ver.

The impact that the Mexican population has suffered with severe acute respiratory syndrome (SARS), popularized as COVID-19, has become a social and economic problem, the government has spread isolation and distancing measures among people to reduce the contagion causing instability in the finances of companies and small taxpayers, causing people to have more expenses than income. This problem has led to the need to close branches, offices, premises and layoffs of the workforce. Using a quantitative methodology for analyzing the impact of COVID-19 on economic activity in the business sector of the city of Xalapa, we used the survey as a research technique to know accurately the situation, identify the guidelines provided by the government to return to the new normal, and propose strategies to promote the use of digital platforms facilitating the e-commerce drives the remote work, generating initiatives for the care of the local economy; in addition, an administrative and financial planning in the fulfillment of fiscal obligations in the scenario of a return of staggered activities for the recovery of the economic stability of the entrepreneurs.