Impacts and Possible Responses Related to COVID-19 in the Textile and Apparel Industry of Bangladesh

This research work was intended to analyze the unleashed issues related to apparel trade during COVID-19 pandemic & made an attempt to find the best possible responses to uphold marketing campaigns during & after the pandemic situation. Apparel industries in Asia, the largest global hub of both the textile & apparel import-export trade have been severally damaged by the COVID-19. Over the last one year, the global community had already realized the fact that how pandemic situation disrupted the supply chain management of textile, apparel & fashion manufacturing industries throughout the world. Bangladesh, one of the top ranked garments exporter countries have been facing the burning bridges, due to the scarcity of raw materials & gradual cancelation export orders. The contribution of the apparel industry is more significant for the socio-economic growth of a 3rd world countries like Bangladesh, just because apparel contributes almost 84% of its total export income with the involvement of 4.5 million people approximately. The following research paper conveys a three-fold story. In the very beginning portion, there are some reviews & analysis of the overall scenarios of the COVID-19 pandemic with presence of several business reports, academic journals, market research, manufactures' opinions & stakeholders' strategies. The second phase of the research work forecasts the possible responses need to be projected during & after the pandemic situation. Finally, this study predicts an ideal foot print to cope up with similar sort of situations in future.