{"title":"“一带一路”视野下佛山文化型城市品牌的打造","authors":"Minglei Jiang","doi":"10.2991/ICOEME-19.2019.83","DOIUrl":null,"url":null,"abstract":"From the perspective of \"the Belt and Road Initiative\", the city brand building of Foshan is facing difficulties, such as the lack of cognition of city image, the cognitive breakdown of city image, and the convergence of city brand positioning. Based on the predicament and the construction strategy of Foshan culture-oriented city, this paper puts forward the relevant theories, paths and methods of brand building of Foshan culture-oriented city. Keywords—the Belt and Road Initiative; cultural oriented; city brand; Foshan; Guangdong-Hong Kong-Macao Greater Bay","PeriodicalId":133507,"journal":{"name":"Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)","volume":"12 4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Building of Foshan Culture-oriented City Brand from the Perspective of \\\"the Belt and Road Initiative\\\"\",\"authors\":\"Minglei Jiang\",\"doi\":\"10.2991/ICOEME-19.2019.83\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"From the perspective of \\\"the Belt and Road Initiative\\\", the city brand building of Foshan is facing difficulties, such as the lack of cognition of city image, the cognitive breakdown of city image, and the convergence of city brand positioning. Based on the predicament and the construction strategy of Foshan culture-oriented city, this paper puts forward the relevant theories, paths and methods of brand building of Foshan culture-oriented city. Keywords—the Belt and Road Initiative; cultural oriented; city brand; Foshan; Guangdong-Hong Kong-Macao Greater Bay\",\"PeriodicalId\":133507,\"journal\":{\"name\":\"Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)\",\"volume\":\"12 4 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/ICOEME-19.2019.83\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/ICOEME-19.2019.83","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Building of Foshan Culture-oriented City Brand from the Perspective of "the Belt and Road Initiative"
From the perspective of "the Belt and Road Initiative", the city brand building of Foshan is facing difficulties, such as the lack of cognition of city image, the cognitive breakdown of city image, and the convergence of city brand positioning. Based on the predicament and the construction strategy of Foshan culture-oriented city, this paper puts forward the relevant theories, paths and methods of brand building of Foshan culture-oriented city. Keywords—the Belt and Road Initiative; cultural oriented; city brand; Foshan; Guangdong-Hong Kong-Macao Greater Bay
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