增值电子市场配置模式:以阿里巴巴为例

Honghong Qing
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引用次数: 14

摘要

阿里巴巴是中国领先的B2B电子商务公司之一。它提供了一个连接中国和世界各地中小型买家和供应商的电子市场。阿里巴巴从最初的一个普通电子市场发展成为一个巨大的电子市场,令人钦佩。在快速发展的过程中,它也面临着挑战,面临着更大的竞争。目前,服务质量和盈利能力仍然是阿里巴巴面临的最大挑战。在本文中,我们研究了阿里巴巴商城成功的关键因素,包括强大的品牌,为顾客提供卓越的价值和卓越的购物体验,庞大的销售额和实现规模经济。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Model for Value-Added e-Market Provisioning: Case Study from Alibaba.com
Alibaba.com is one of the leading B2B e-Commerce companies in China. It provides an e-Marketplace connecting small and medium-sized buyers and suppliers both in China and around the world. Alibaba.com has grown admirably from its initial beginning as a general e-Market to a giant e-Marketplace. During its rapid growth, it has incurred challenges and becomes more expose to a greater competition. Currently the quality of its services and achieving profitability remain Alibaba's greatest challenges. In this paper we examine the key factors of Alibabapsilas success, including strong brand, providing customers with outstanding value and a superior shopping experience, massive sales volume and realizing economies of scale.
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