融合通信服务与消费者市场竞争

Networks 2008 - The 13th International Telecommunications Network Strategy and Planning Symposium Pub Date : 2008-09-01 DOI:10.1109/NETWKS.2008.4763686

A. Saleh, J. Borger, N. Raman

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引用次数: 1

摘要

融合多媒体服务的出现促使运营商在开发差异化服务产品时寻求明确的战术和战略优势。报价策略的有效性受服务交付投资、运营成本、细分市场偏好、竞争性多媒体报价、服务定价和消费者价格敏感性等因素的影响。在竞争环境中，任何这些因素的差异都直接影响到通信服务提供商的市场份额和盈利能力。本文通过一系列模拟研究考察了这些因素的影响，并通过强调一些获胜策略来得出结论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Converged communication services and competition in consumer markets

Emergence of converged multimedia services has led operators to seek clear tactical and strategic advantages in developing differentiated service offerings. Effectiveness of the offer strategies is influenced by factors such as service delivery investment, operations cost, market segment preferences, competitive multimedia offers, service pricing and consumer price sensitivities. Differentiation in any of these factors in a competitive environment has a direct influence on market share and profitability of communication service providers. This paper examines the effect of these factors via a series of simulation studies and concludes by highlighting a few wining strategies.

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Networks 2008 - The 13th International Telecommunications Network Strategy and Planning Symposium

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