At the Edge of Convergence Culture: Engaging in the Simpsons Cult

One of the main reasons behind The Simpsons’ success was the series’ conflation of fan sensibilities and mass appeal. This chapter traces the ways in which The Simpsons’ producers created a prime-time television franchise and merchandising empire that still managed to carry cult status for a devoted fan community. In this context, I discuss strategies of fan marketing, transmedia storytelling, audience interaction, and contested claims of intellectual property. Finally, the chapter examines instances where the interests and economies of The Simpsons’ producers and participatory culture have converged, as well those in which they have clashed.