{"title":"品味和价格感知对消费者购买本田摩托车决策的影响。新光Mas本田","authors":"Arya Esa Kusmana, Depy Muhamad Pauzy, S. Lestari","doi":"10.53697/jim.v2i3.920","DOIUrl":null,"url":null,"abstract":"This study aims to determine the influence of taste and price perception on consumer decisions in purchasing Honda beat motorcycles at deales CV. Sinar Mas Honda. The method used is a quantitative approach with a reserch sample of 100 respondents from consumers of Honda Beat Motors CV. Sinar Mas Honda. The data used is primary data. The analytical tool used in this study is multiple linear regression using SPSS version 25. The results showed that the Tastes felt by consumers of Honda Beat CV. Sinar Mas Honda had very hight criteria. Price perception on consumers of Honda Beat CV. Sinar Mas Honda had very affordable criteria. Simultaneously taste and price perception have a significant influence on purchasing decisions. Partially taste has a significant influence on purchasing decisions. Partially, price perception has a significant effect on purchasing decisions.","PeriodicalId":375257,"journal":{"name":"Journal of Indonesian Management (JIM)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence Of Taste And Price Perception On Onsumer Decisions In Purchasing Honda Beat Motorcycles At Dealers CV. Sinar Mas Honda\",\"authors\":\"Arya Esa Kusmana, Depy Muhamad Pauzy, S. Lestari\",\"doi\":\"10.53697/jim.v2i3.920\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the influence of taste and price perception on consumer decisions in purchasing Honda beat motorcycles at deales CV. Sinar Mas Honda. The method used is a quantitative approach with a reserch sample of 100 respondents from consumers of Honda Beat Motors CV. Sinar Mas Honda. The data used is primary data. The analytical tool used in this study is multiple linear regression using SPSS version 25. The results showed that the Tastes felt by consumers of Honda Beat CV. Sinar Mas Honda had very hight criteria. Price perception on consumers of Honda Beat CV. Sinar Mas Honda had very affordable criteria. Simultaneously taste and price perception have a significant influence on purchasing decisions. Partially taste has a significant influence on purchasing decisions. Partially, price perception has a significant effect on purchasing decisions.\",\"PeriodicalId\":375257,\"journal\":{\"name\":\"Journal of Indonesian Management (JIM)\",\"volume\":\"25 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-09-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Indonesian Management (JIM)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.53697/jim.v2i3.920\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Indonesian Management (JIM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53697/jim.v2i3.920","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influence Of Taste And Price Perception On Onsumer Decisions In Purchasing Honda Beat Motorcycles At Dealers CV. Sinar Mas Honda
This study aims to determine the influence of taste and price perception on consumer decisions in purchasing Honda beat motorcycles at deales CV. Sinar Mas Honda. The method used is a quantitative approach with a reserch sample of 100 respondents from consumers of Honda Beat Motors CV. Sinar Mas Honda. The data used is primary data. The analytical tool used in this study is multiple linear regression using SPSS version 25. The results showed that the Tastes felt by consumers of Honda Beat CV. Sinar Mas Honda had very hight criteria. Price perception on consumers of Honda Beat CV. Sinar Mas Honda had very affordable criteria. Simultaneously taste and price perception have a significant influence on purchasing decisions. Partially taste has a significant influence on purchasing decisions. Partially, price perception has a significant effect on purchasing decisions.
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