基于计划行为理论的大学生旅游志愿服务意愿研究

Proceedings of the 2021 4th International Conference on E-Business, Information Management and Computer Science Pub Date : 2021-12-29 DOI:10.1145/3511716.3511723

Yannan Cao, Xiao-Guang Yue, Xibing Hu, LiangHua Cai, Hongmei Yang

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引用次数: 4

摘要

摘要:基于计划行为理论和SPSS22.0，利用武汉市233名大学生样本数据进行单因素分析，探讨武汉市大学生参与旅游志愿服务的意愿及其影响因素。实证研究证明，不同特征的大学生对旅游志愿服务的意愿存在差异。此外，个人态度的影响强于主观规范和感知行为控制的影响。

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Research on College Students' Tourism Volunteer Service Intention Based on Theory of Planned Behavior

Abstract: Based on Theory of Planned Behavior and SPSS22.0, this paper uses 233 sample data of college students in Wuhan to conduct a single factor analysis, and discusses college students in Wuhan' willingness to participate in tourism volunteer service and its influencing factors. The empirical study proves that there are differences in the willingness of students with different characteristics to volunteer service in tourism. Moreover, the influence of personal attitude is stronger than that of subjective norms and perceived behavioral control.

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Proceedings of the 2021 4th International Conference on E-Business, Information Management and Computer Science

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