Community Extension Project to Wars Community Development: An Impact Study of the Extension Project of the Marketing Management Program of Surigao Del Sur State University, Philippines

effectively and it is one of the major functions of the academic community in order to enhance the capacity of the faculty in their field of expertise by way of extending it to the partner community/communities (Gonzalez, 2008). The Marketing Management (MM) Program of the College of Business and Management of SDSSU responds to social problems with the hope to make any demonstrable difference. Measurement results of community development interventions are very significant for both the school and the beneficiaries since it will indicate growth or negative results. For 2017, the MM program implements Marketing and Business Innovation Project to Barangay San Vicente, Carmen, Surigaodel Sur. The projectaims to pursue economic reforms to accelerate poverty reduction and achieve more sustained and inclusive growth.It is an initiative of the Marketing Management Program in response to unending battle towards Abstract: This paper aims to assess the impact of Marketing and Business Innovation Project, a community extension project of the Marketing Management Program of the College of Business and Management of the Surigaodel Sur State University. Specifically, it identifies the activities conducted within the specified period given in the implementation; it evaluates its impact towards community development; and it determines the recommendations based on the findings of the study. With these objectives, the paper employs a qualitative research design particularly phenomenology through interview with the beneficiaries of the project who serve as key informants. Results reveal that the project enhances and strengthens the potential, knowledge and marketing skills of the beneficiaries. The project, as a whole, definitely contributestowards broader understanding on developing entrepreneurial and marketing skills. Furthermore, results of the study might be used in developing continuing program since it helps in the progress among the beneficiaries through Training Needs Assessment (TNA) as the basis for the implementation of the program. Monitoring and evaluation must also be conducted to ensure the effectiveness of the project implemented.