Analysis of Implementation of Management Control System to Increase Competitiveness in Chicken Livestock Business

Management control is a process by which managers influence other organizational members in implementing organizational strategy. Management control will focus on implementing strategy. The implementation of strategies in chicken farming, especially in broilers, is very necessary, because in its implementation there must be challenges and obstacles that arise from internally related to human resources and challenges also arise from the external, namely competitiveness, which is one of the ways to maintain the continuity of its business. The purpose of this study was to determine the application of management control systems and strategies to improve the competitiveness of case studies at Akbar Rizki Poultry Farms, especially broilers. The method used is descriptive qualitative method. The data collection techniques used were interviews, observation, and documentation to the chicken farm business owners. The results showed that the planning carried out by the chicken farm entrepreneur went well and the implementation was effective and efficient as well as an evaluation of the management control system so that it could compete and exist with other entrepreneurs.