Improving Corporate Quality Management Using Internal Surveys

In an era of speed and turbulence, greatly important for any organization is the management of the emergencies that have occurred as challenges of the large scale change, by the implementation of new development strategies, by quality increase through the implementation of a total quality management system, by re-organization for the reduction of the non-quality costs etc. In a continuously changing business environment, organizations are nowadays facing numerous challenges, which it must identify and exploit, in order to create real value for the organization. The organizational change process is highlighted by the connection that must be established as a mutual interaction, between the organizational context and the change steering action. Therefore, the manager’s actions taken in the purpose of change are structured by the organizational context. Within this context, the aim of this paper is to identify the actual situation of the enterprises in Dambovita County, Romania, regarding the perception of the employees and of the managers on quality, quality improvement, measuring work quality, involvement in quality improvement, and the evaluation of the work satisfaction degree in order to increase quality and implicitly performances. The importance of the present study is given by its interdisciplinary approach, which reunites domains such as: change management, total quality management, marketing researches and economic-financial analysis.