电子零售商能从提供丰富的信息中获益吗?

2008 International Seminar on Future Information Technology and Management Engineering Pub Date : 2008-11-20 DOI:10.1109/FITME.2008.70

Kelly Ye, Huawei Zhu, Minxue Huang

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引用次数: 2

摘要

电子市场价格竞争激烈，如何获得积极的价格溢价成为一个热点问题。根据信息经济学(EOI)理论，零售商应该隐藏更多的敏感信息，增加搜索成本，从而降低消费者的价格敏感性。而信号理论认为，提供丰富的信息是商家增强消费者信任和购买意愿的有效信号。本研究将两种竞争理论结合，探讨电子市场中电子零售商对其产品的信息提供如何影响消费者对其产品的认知和产品的溢价。结果表明，提供更多的信息可以导致更高的价格溢价。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Can ETailers Benefit from Providing Rich Information?

Price competition in electronic markets is intense, and how to obtain positive price premium becomes a hot issue. According to Economics of Information (EOI) theory, eTailers should hide more sensitive information increase search cost and consequently to decrease consumerspsila price sensitivity. In contrast, signal theory suggests that providing rich information is an effective signal for eTailers to enhance consumerspsila trust and purchase intention. This research combines the two competitive theories to explore how eTailerspsila information provision about their products influences consumerspsila cognition and productspsila price premium in electronic markets. The results indicate that providing more information can lead to higher price premium.

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2008 International Seminar on Future Information Technology and Management Engineering

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