ANATOMY, VECTORS OF DEVELOPMENT AND AREAS OF PRACTICAL APPLICATION OF INFOGRAPHICS IN THE CONTEMPORANEITY

. Main objective of the study. The main purpose of this article is to fill scientific gaps in the study of information graphics in the segment of visual communications and, in particular, graphic design, as well as drawing up a comprehensive picture of what infographics is in a constructive sense. Methodology. In carrying out of this scientific research, evidence-based methods of deduction, induction, analysis of international scientific literature of the design vector and examples of infographics developed in different countries of the world were used, which are available in the general information field. Results. The results of this scientific study showed that each scientist who thoroughly studied the infographic phenomenon as a tool of visual communication made some individual significant contribution to the approximation of understanding how infographics is developed, for what purposes, how to correctly code the key message, what recommendations to follow when creating infographics to maximize its bottom line. Significance. This article contains essential knowledge on the anatomy of infographics (its integral parts), vectors of development of infographics (modifications in the temporal mode and thematic mode), the potential of using infographics as an effective method of informing the population using figurative and conventional combining of infographic components is considered.