游戏化是商学院学习的动力

Scientific Research and Development. Socio-Humanitarian Research and Technology Pub Date : 2023-01-17 DOI:10.12737/2306-1731-2022-11-4-13-19

D. Smirnov

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引用次数: 0

摘要

摘要在本文中，我们将探讨一种相对较新的提高用户粘性的方法，即游戏化。分析了该方法产生的背景和特点，并给出了在某大企业商学院引入游戏化方法的实例。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Gamification as Motivation to Study at a Business School

Abstract. In this article, we will consider a relatively new method of increasing engagement which became widespread in the 2000s called gamification. The background for the development of this method, its characteristics are analyzed and examples of the intro-duction of the gamification method in the business school of a large corporation are given.

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Scientific Research and Development. Socio-Humanitarian Research and Technology

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