用波特五力框架分析美国锅炉和热交换器制造业

J. Chik
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引用次数: 0

摘要

随着全球贸易的扩大和发展中国家的技术进步,美国的锅炉和热交换器制造商面临着日益激烈的进口竞争,而行业的盈利能力则与行业竞争对手、市场进入者、买家可选择的越来越多以及拥有更大客户和差异化产品和服务的供应商相竞争。对于任何旨在控制竞争风险和优化盈利能力的锅炉和热交换器制造商来说,影响该行业盈利能力的力量是战略规划的重要组成部分。本研究旨在分解和分析行业制造商、市场进入者、购买者、零部件和原材料供应商、国外进口、技术进步、政府政策、行业组织和未来趋势对行业参与者盈利能力的影响。虽然发现该行业的竞争水平是温和的,但技术的迅速进步,政府对排放标准和锅炉和热交换器效率的日益严格的政策,以及日益增长的进口竞争可能在不久的将来催化行业竞争。在这一分析中,波特五力的使用表明,有必要考虑技术的重要性和日益全球化的进口带来的挑战,因为这些因素可以通过降低进入壁垒和提高替代品的威胁,从根本上改变和破坏这个行业。因此,美国锅炉和热交换器制造业的竞争可能会变得更加激烈,这反过来可能会减少行业运营商的回报。随着提供差异化产品和服务的行业参与者的出现,这也可能改变行业结构。对于行业团体和政策制定者来说,问题是这五种力量应该在多大程度上受到影响,因为对这些力量的支持或反对程度将指导美国锅炉和换热器制造业未来的竞争力和市场化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of the Boiler and Heat Exchanger Manufacturing Industry in the US Using Porter's Five Forces Framework
As global trade expands and technological progress is being made in developing countries, manufacturers of boilers and heat exchangers in the United States (US) are facing increasing import competition while industry profitability is competed away from industry rivals, market entrants, as well as by the growing number of available choices for buyers, and by suppliers with larger clientele and differentiated products and services. The forces that influence profitability in this industry is an essential part of strategic planning for any boiler and heat exchanger manufacturer that aims to control competition risk and optimize profitability. This research aims to break down and analyze the influences that industry manufacturers, market entrants, purchasers, component and raw material suppliers, foreign imports, technological advances, government policies, industry organizations, and future trends have on the profitability of industry players. While it was found that the level of competition in the industry is moderate, rapid advances in technology, increasingly stringent government policies on emission standards and boiler and heat exchanger efficiencies, as well as growing import competition may catalyze industry competition in the near future. The use of Porter’s five forces in this analysis suggests the need to consider the significance of technology and the challenges posed by imports through increasing globalization, as these factors could substantially change and disrupt the industry by reducing barriers to entry and by raising the threat of substitutes. As a result, the boiler and heat exchanger manufacturing landscape in the US could become much more competitive, which in turn, could diminish returns for industry operators. This could also change the structure of the industry with the inception of industry players that offer differentiated products and services. The question for industry groups and policy-makers is to what extent should these five forces be influenced, since the degree of support for or of counteraction to these forces will guide the future competitiveness and marketization of the boiler and heat exchanger manufacturing industry in the US.  
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