算法的冷漠:TikTok上缺乏新闻推荐

Nick Hagar, N. Diakopoulos
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引用次数: 0

摘要

推荐系统在新闻消费中的作用一直备受争议。从一个角度来看,个性化推荐和几乎无限内容的结合减少了新闻消费,因为人们转向更娱乐的内容。另一方面,算法系统和社交网络增加了偶然的曝光,增加了新闻消费的机会,而不管个人是否有明确的兴趣。在这项工作中,我们研究了TikTok上算法曝光新闻的潜力,TikTok是一个围绕短视频建立的广受欢迎的社交网络。在美国新闻受众的背景下,我们检查了TikTok推荐的账户、它向新用户展示的视频以及它的热门话题标签。我们几乎没有发现任何代表TikTok进行主动新闻曝光的证据。我们还发现,虽然TikTok的算法对模拟用户的新闻兴趣的活跃信号有轻微反应,但这种反应不会导致可信新闻内容的曝光率增加。这些发现凸显了TikTok上缺乏算法新闻分发。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Algorithmic indifference: The dearth of news recommendations on TikTok
The role of recommendation systems in news consumption has been hotly contested. From one perspective, the combination of personalized recommendations and practically limitless content diminishes news consumption, as people turn to more entertaining fare. From another, algorithmic systems and social networks heighten incidental exposure, raising opportunities for news consumption regardless of explicit individual interest. In this work, we examine the potential for algorithmic exposure to news on TikTok, a massively popular social network built around short-form video. In the context of US-based news audiences, we examine the accounts TikTok recommends, the videos it shows new users, and its trending hashtags. We find almost no evidence of proactive news exposure on TikTok’s behalf. We also find that, while TikTok’s algorithms respond slightly to active signals of news interest from simulated users, that response does not lead to increased exposure to credible news content. These findings highlight a lack of algorithmic news distribution on TikTok.
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