Creating ambient multimedia experience on-demand: opportunities, challenges and research models

This paper presents the underlying theory and models required to create ambient multimedia Experience-on-Demand (EXoD), which can be defined as the ability to get the desired experience, whenever and wherever required. User experience (UX) is closely linked with storytelling, and the narrative of the story has a substantial influence on the user emotions, which are at the core of any user experience. A user experience research (UXeR) model is proposed that links UX to emotions, feelings, thoughts, behavior, actions and the systems components. Delivering the desired Quality of Service (QoS) when transmitting multimedia content is essential for producing EXoD, thus a system for negotiating QoS is presented. Movement Oriented Design (MOD) is presented as a methodology that provides a model for developing effective narratives for eLearning, an important application for EXoD. Another example of EXoD presented in this paper is an Intelligent Visual - Travel Recommender System (IV-TRS), as it offers virtual eTourism-on-demand experience.