联合饮料:产品开发天才还是昙花一现?

ERPN: Product Strategies (Topic) Pub Date : 2017-02-13 DOI:10.1108/CASE.DARDEN.2016.000333

R. Chao, Stylianos Kavadias

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引用次数: 1

摘要

联合饮料的第一款产品“GangBusters互动饮料”已经达到了广泛的品牌认知阶段。然而，在过去的12个月里，增长停滞不前，联合饮料的产品开发团队正在考虑未来增长的几个想法。团队必须考虑市场和技术的不确定性以及资源分配问题，因为他们定义了联合饮料的新产品开发战略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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United Beverages: Product Development Genius or One-Hit-Wonder?

United Beverages' first product, GangBusters Interactive Beverages, has reached the stage of wide brand recognition. However, over the past 12 months, growth has stalled and the product development team at United Beverages is considering several ideas for future growth. The team must consider market and technical uncertainty as well as resource allocation issues as they define the new product-development strategy for United Beverages.

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ERPN: Product Strategies (Topic)

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