Analysis on Developing Dongguan's Badminton Training Market

Through questionnaire survey, network survey, expert interview and comparative analysis, this paper tries to understand the basic situation of badminton training markets in Dongguan and Beijing, it also provides a theoretical basis for the development of Badminton Training Industry in Dongguan. It is concluded that: (1) the software and hardware conditions of the badminton training market in Dongguan are insufficient; (2) The badminton training market remains to be developed; (3) The information publicity of badminton training club lags behind. (4) The operation mode of badminton training club needs to be specialized and the development concept needs to be changed. Accordingly, to improve Dongguan badminton training skill, clubs in Dongguan should pay attention to the promotion of badminton training market and strengthen communication with parents of students. Also, they should establish a correct corporate culture so as to strengthen the cooperation with the government.