决策与行为

Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-3351-2.ch020

Jovanna Nathalie Cervantes Guzmán

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引用次数: 0

摘要

本章的目的是揭示利用微影响者作为墨西哥中小企业使用的一种创造性营销策略的相关性。采用演绎法、探索性法、描述性法、相关性法和文献法。对千禧一代进行的研究提供的信息表明，作为一种有微影响者的创意策略，中小企业的生产生活将获得相当大的增长。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Decision Making and Behavior

The purpose of this chapter is to expose the relevance of the use of micro-influencers as a creative strategy in the marketing used by SMEs in Mexico. The methodology employed was deductive, exploratory, descriptive, correlational, and documentary. The information presented from the research carried out on the millennials shows that the productive life of an SME would obtain a considerable increase working on its publicity as a creative strategy with a micro influencer.

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Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making

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