产品质量、价格和品牌形象对购买决策的影响

Consumer Social Responsibility eJournal Pub Date : 2020-06-28 DOI:10.2139/ssrn.3637394

Khori Nadila, Osly Usman

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引用次数: 2

摘要

本研究旨在探讨产品品质、价格及品牌形象对购买决策的影响。该研究于2020年4月至5月进行，为期两个月。使用的研究方法是带有因果关系的调查方法。这项研究的对象是200名学生。使用文献和问卷调查技术的数据收集技术。数据分析技术采用SPSS 22.0和AMOS 22.0，采用结构方程分析(SEM)。

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Effect of Product Quality, Price and Brand Image on the Buying Decision

This study aims to determine whether the Effect of Product Quality, Price and Brand Image On The Buying Decision. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study were 200 students. Data collection techniques using literature and questionnaire techniques. Data analysis techniques using SPSS 22.0 and AMOS 22.0 with structural equation analysis (SEM).

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Consumer Social Responsibility eJournal

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