{"title":"不要重新发明轮子:20世纪60年代杂志的想法分享","authors":"Gavin Ellis","doi":"10.24135/backstory.vi7.52","DOIUrl":null,"url":null,"abstract":"Jean Wishart was the editor of the highly successful New Zealand Woman’s Weekly (NZWW) from 1952 to 1985. As part of her strategy to develop the magazine she undertook extensive international study tours looking at other popular titles for women. Gavin Ellis has gained access to reports she wrote in the 1960s for the owners of the NZWW and they provide some insight into what she adapted from overseas models as well those elements which did not impress her as suitable for her New Zealand audience.","PeriodicalId":223199,"journal":{"name":"Back Story Journal of New Zealand Art, Media & Design History","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Don’t Reinvent the Wheel: Magazine idea-sharing in the 1960s\",\"authors\":\"Gavin Ellis\",\"doi\":\"10.24135/backstory.vi7.52\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Jean Wishart was the editor of the highly successful New Zealand Woman’s Weekly (NZWW) from 1952 to 1985. As part of her strategy to develop the magazine she undertook extensive international study tours looking at other popular titles for women. Gavin Ellis has gained access to reports she wrote in the 1960s for the owners of the NZWW and they provide some insight into what she adapted from overseas models as well those elements which did not impress her as suitable for her New Zealand audience.\",\"PeriodicalId\":223199,\"journal\":{\"name\":\"Back Story Journal of New Zealand Art, Media & Design History\",\"volume\":\"3 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Back Story Journal of New Zealand Art, Media & Design History\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24135/backstory.vi7.52\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Back Story Journal of New Zealand Art, Media & Design History","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24135/backstory.vi7.52","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
Jean Wishart是1952年至1985年间非常成功的《新西兰妇女周刊》(NZWW)的编辑。作为她发展杂志战略的一部分，她进行了广泛的国际考察，寻找其他受欢迎的女性杂志。加文·埃利斯(Gavin Ellis)获得了她在20世纪60年代为《新西兰世界新闻报》(NZWW)的所有者写的报告，这些报告提供了一些她从海外模特那里借鉴的东西，以及那些不适合她的新西兰观众的元素。
Don’t Reinvent the Wheel: Magazine idea-sharing in the 1960s
Jean Wishart was the editor of the highly successful New Zealand Woman’s Weekly (NZWW) from 1952 to 1985. As part of her strategy to develop the magazine she undertook extensive international study tours looking at other popular titles for women. Gavin Ellis has gained access to reports she wrote in the 1960s for the owners of the NZWW and they provide some insight into what she adapted from overseas models as well those elements which did not impress her as suitable for her New Zealand audience.
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