COLOR DESIGNATIONS IN THE CHINESE AND CHUVASH LANGUAGES AS A REFLECTION OF THE LINGUISTIC WORLD-IMAGE OF PEOPLES

The article is devoted to the study of the features of the use of lexemes-color designations in the Chuvash and Chinese languages on the material of phraseological and paremiological expressions. The problem is considered to be urgent because of the fact that it helps to determine the specifics of the world-image of peoples, which has been developing over many centuries, as well as to identify the values of the Chuvash and Chinese cultures, their similarities and distinctive features. It was revealed that the perception of color in each nation has certain specific features. The analysis of units showed that in the Chuvash and Chinese languages white, black, red, blue, yellow, green colors are most associated with feelings and emotions and form a kind of core of the color picture of linguistic culture. It was revealed that the differences in the linguocultural connotation of lexemes-color designations among the Chuvashes and the Chinese are determined by such factors as the geographical environment, myths, customs, and religious beliefs.