Green Marketing Some Myths and Realties

Environmental issues have become inescapable matter for all the governments in today’s world. The object of clean environment cannot be met without bestowing proper concern to green marketing activities. Most people believe that green marketing mainly refers to the promotion or advertising of products with environmental characteristics. Generally the terminologies like, phosphate free, recyclable, refillable, ozone friendly and environmental friendly are some of the traits that people associate with green marketing. But it is clearly understood that green marketing envelopes the products not only produced by the agriculture but also the products produced by industries as well. The concern has also been shown towards the consumer goods and the services. Around the world, there are resorts that are beginning to promote themselves as “Ecotourism” facilities that specialize inexperiencing nature or operating in a fashion that minimizes their environmental impact. Economics, the mother of allcommerce related subjects, highlights the issue of limited resources and unlimited wants, creates the problem of choice anddevelopment of alternative ways of satisfying these unlimited wants.