The Difficulties and Policy Suggestions of Implementing Rural Revitalization in Jingzhou

In 2018, the Central Document No.1 "Opinions of the Central Committee of the Communist Party of China and the State Council on Implementing the Rural Revitalization Strategy" fully deployed the implementation of the rural revitalization strategy. Taking this opportunity, Jingzhou, as the "land of grain granary and the land of fish and rice", should accelerate the construction of the rural revitalization demonstration zone in Jianghan Plain. To this end, after investigations, visits, discussions and comprehensive information, the main problems in the process of rural revitalization in Jingzhou City were summarized, and some thoughts and suggestions were drawn, hoping to provide some effective solutions for the great revitalization of Jingzhou. Break the policy. 1. Jingzhou's implementation of rural revitalization Under the premise of fully considering the operability and representativeness, the research team selected the typical villages of Jingzhou City for investigation and combined with relevant information, and considered that the following six outstanding problems need to be solved urgently. 1.1 The construction of modern agricultural industrial system is slow The agricultural modernization industrial system focuses on the optimal development and utilization of agricultural resources, as well as the rationalization of agricultural industrial structure, industrial chain extension and value-added. Jingzhou is located in the hinterland of Jianghan Plain. The development of agricultural resources has achieved results, but there is still much room for development in optimizing industrial structure and industrial chain extension. First, the industrial structure is unbalanced, focusing on plantation and aquaculture. Second, the agricultural product industry chain is short, the proportion of industrial integration is low, and the proportion of rough processing of products is high, resulting in low added value of products and a decline in farmers' income. 1.2 The problem of agricultural brand building is outstanding Agricultural brand building has always been the key development area of Jingzhou agriculture, but according to the research situation, the problem is still outstanding. First, agricultural brands are "more than perfect". "Brands" are different from "trademarks". "Brands" are not generated by registration, but should rely on product features and differentiation. Second, the brand construction structure is unreasonable, there are many rough-processed products, and there are few products with fine processing and circulation. Similar to the small hummus, Baiyunbian, Honghu glutinous flour and other products with high added value, the brand effect is better, professional, quality production of the lack of featured brands. 1.3 Rural infrastructure and public service systems need to be improved The survey found that some modern rural infrastructure is still lacking and the damage is more serious. Dry up farmland, muddy roads and wires are still in existence. In the field of public services, rural areas have a larger gap than cities. Farmers are less satisfied with pension, medical care and education; rural lack of public cultural service infrastructure such as township cultural station and radio and television, lack of cultural career practitioners, unable to meet farmers' 4th International Conference on Modern Management, Education Technology and Social Science (MMETSS 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 351