AGGRESSIVE METAPHOR AS AN EMOTIONALLY EXPRESSIVE STYLISTIC MEANS OF FORMING NEGATIVE PUBLIC OPINION (BASED ON THE MATERIAL OF FRENCH MEDIA ARTICLES DEVOTED TO THE "YELLOW VESTS" MOVEMENT IN FRANCE)

This article is devoted to the study of "aggressive" metaphors in the French media. The main concept of the work is to study the conceptual metaphors proposed by the American linguists J. Lakoff, M. Johnson and the Russian linguist, A.P. Chudinov using the theoretical material of cognitive linguistics and stylistics. From the point of view of the theory the key issues are the consideration of the concept of metaphor in the framework of stylistics and cognitive linguistics, the study of the structure of conceptual metaphors: conceptual domains, the principles of metaphorical transfer, frame-slot mechanisms, stylistic functions, the study of the role of this type of metaphor in the journalistic text, the study of their stable classification and basic stylistic characteristics. The analysis of the structure of conceptual metaphors is necessary for understanding the process of metaphorization and for studying the principles of forming a negative opinion of the author. All the studied examples relate to certain metaphorical concepts that express an "aggressive" metaphor. The authors also emphasize the mechanisms of speech aggression in metaphor. The research is based on the material of political articles devoted to the «yellow vests movement in France, taken from the well-known weekly magazines "Le Monde" and "Le Point".